retail anarchy

The American Lifestyles Expo is an international trade show that centers around three themes: Elegance, Beauty and Health.

I don’t really know where to begin with this one. The print ad for this event features a sports car and a woman’s lips against a black background. An entire booth cost $3000, or roughly what a hot dog with mustard costs at the Javits Center in New York.

There was virtually zero press about the event, but from this forum I discovered the big draw seemed to be the Mary Kay booth and the all-you-can-eat buffet.

Pathetic. I’d have exported Adam Sandler (and left him there).